Mark your calendar to join me tonight (Wednesday), June 16, at 6pm in the lounge area (downstairs on your right) of the Hyatt Hotel located on Gainey Ranch in Scottsdale. My Special Guests this week are Mr. Pete Bertenshaw and Mr. Tad Fuller, Founders and Owners of the Arizona Tourist Bureau (Tourist Bureau Marketing, Inc.). Located at 8841 N. 7th St., Suite 20, Phoenix, AZ 85020. Phone: 602-952-2106. email: reservations@tourist-bureau.com

Tourist Bureau Marketing was founded in April of 1996 as a central reservation service for hotel, resorts and car rental for tourists coming to the Arizona market by Peter Bertenshaw and Tad Fuller. Initially, leads were generated by a direct mail campaign from tourist requested information from the various convention and visitor bureau's throughout the state.

In 1997, the Tourist Bureau launched it's web site: www.arizonatourism.com  . Within three months all other forms of lead source generation were abandoned. In three years, gross reservations have gone from 1.3 million the 1st year to 4.5 million last year. In addition, the Tourist Bureau has expanded it's market to San Diego, Las Vegas and Florida. Recently, the Tourist Bureau set up an associate program similar to Amazon.com. Where customers directed to our site from other internet sites are tracked by an agent ID number. If this customer, reserves a hotel room or car rental, the Tourist Bureau will pay a commission to the site where the customer was referred.

I've known Mr. Bertenshaw since 1994 and he is a very innovative marketer. I have been impressed by his many unique ideas and creative thinking. He very quickly grasped the marketing possibilities the internet presented and has gone on to use the internet very successfully.

If you or your company are interested in tourism or the travel industry or have been marketing or contemplating using the Internet than I highly recommend you come out and meet Mr. Bertenshaw and his partner Mr. Tad Fuller. They are great guys and you will enjoy meeting them.

It is with great pleasure that Mr. Pete Bertenshaw and Mr. Tad Fuller of Tourist Bureau Marketing, Inc will be my Special Guests this week. Please plan on joining us to socialize and meet new friends! Thanks

For more information and a map to the Soiree see: www.baroncapital.com

BBB/KSM